Marketing on Shopify: 9 Best Apps to Grow Your Online Business
When entering the ecommerce world, most businesses start small. The first step is finding a business name, then building a website, finding the right products to sell, and finally marketing your store.
This is where the Shopify platform excels. Shopify provides an easy-to-use solution that allows you to set up your own online store in a matter of minutes. You can build, design, and launch your store without any coding required.
However, when you are looking for new strategies of driving business growth, whether it is streamlining your dropshipping process, increasing your conversions and sales or improving your email marketing campaigns, you will have to go outside of Shopify.
We present to you the 9 best apps for marketing on Shopify – apps that will help you grow your business and achieve your goals.
9 Best Marketing Apps Used by Shopify Business Owners
When compared to other ecommerce platforms, Shopify is at the top when it comes to the availability of high-quality apps, tools, and extensions.
Here are the best ones used by successful Shopify sellers.
1.Advanced Google Shopping Feed
If you want to start advertising on Google Shopping, this is the perfect app for you.
This app creates Google Shopping product feed which you can use for Google Shopping and for other platforms that require a product feed. Advanced Google Shopping Feed has great features including generating missing GTIN numbers, extending the titles with product attributes, and etc. you will have an all-inclusive product feed.
The app is super easy to use.
2. Bold Upsell
With over 1000 positive reviews, we are positive that Bold Upsell is one of the most popular apps in the Shopify App Store. This app does exactly what the name says – it offers customizable upsell deals that are relevant and make sense to the potential customer.
The app has two purposes – it reminds the client what they could be possibly forgetting and helps you make extra sales. You can also make customizable offers depending on your shopping cart value.
The price starts at $9.99/month and goes up to $59.99/month.
Are you ready to join thousands of merchants who are making more money thanks to upsells orders?
3. Back in Stock: Customer Alerts
How many times did you found a product you like only to discover it is out of stock? It happens every day. While customers are disappointed, it is a huge lost sale on the store owner as well.
Back in Stock is an app designed by Yellow Robot and helps improve customer experience and lessen the disappointment from scenarios like out-of-stock and unavailable product. With this app, your customers can sign up to receive emails once the product is back in stock. There is no need for them to visit your store to check out the product status. All they have to do is wait for email notification.
4. Bold Subscriptions
If you are selling consumable items, the chances are your customers are going to purchase again next week or month.
With this app, Bold Subscriptions, you can give your purchasers the utmost shopping convenience of not having to manually order. Now, they can just subscribe to your product offerings (they can subscribe to one specific product or to an entire collection).
Aside from the incredible function that increases customer loyalty and increases sales, the app is also popular because of its clean interface, easy management, and quick service.
Did you know that an adult person spends more than 5 hours a day with occupied with smart devices? To be more specific, they spend around 3 hours of that time on their mobile phones?
This is a piece of information worth remembering. This means that in order for you to build a large customer base, creating a mobile website should be on your list of priorities. Fablet makes it super easy for business owners to create a responsive mobile application, without the need for coding skills.
With this app, you can finally give your mobile shoppers an experience that is fully optimized for their device.
6. Smile: Rewards & Loyalty
What do you think is the best way to promote your brand? According to the experts you should find a way to encourage your purchasers to keep coming back and the best strategy for that is the reward program.
The reward programs set you apart from your competitors and make your buyers stick with your products.
With Smile Rewards and Loyalty, you can create your point system for purchases, extra points for referrals, points for social media followers, and more.
7. Yotpo: Reviews, Photos, Q&A
When shopping online for the first time, a good review can convince you to purchase a certain product, right? Did you know that 67% of online purchasers are influenced by reviews?
Get comments and reviews for your products and you will make it so much easier for new purchasers to proceed with their purchase.
Yotpo features an in-mail review form that makes it super easy for anyone to leave a comment or review without following links that bring to your website.
8. Plug in SEO
Plug in SEO checks your Shopify store for any possible issues that could impact your search engine results page ranking.
After detecting a problem, the app will provide you with instructions on how to solve the problem by yourself. Those who are more skillful will appreciate how great this app is. There are specific code snippets for those who want to get it done on their own. (to solve the problem).
9. Retarget App: Ads on Autopilot
Sometimes, a buyer would put something on hold because the desire to purchase is not urgent. Retargeting is the best marketing strategy for customer visits that didn’t result in successful purchase or conversion during the first visit.
RetargetApp for Shopify is also suitable for Facebook users. The cookie technology will allow the app to display relevant products to potential customers while he is scrolling his Facebook feed. It will remind the user of his previous interest in the product.
The app has an easy setup.
With these great Shopify apps, you will be able to reach your ideal customer with content marketing, social media strategies, and SEO.
Shopify makes it easy for you to scale your business. All you have to do is use the right apps.
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